If you are passionate about video games and want to work in the gaming industry, becoming a video game brand manager could be an excellent career option for you. A video game brand manager is responsible for promoting and managing the brand of a video game. They work closely with developers, marketers, and other stakeholders to create and execute marketing strategies that help the game reach its target audience.

In this article, we will discuss everything you need to know about video game brand manager jobs, including the job description, required qualifications, salary expectations, and the future outlook for this career.

What Does a Video Game Brand Manager Do?

As a video game brand manager, your primary responsibility is to ensure that the video game you are working on is marketed effectively to the right audience. You will work with developers to create a marketing plan and ensure that it is executed correctly. You will also work with other stakeholders to ensure that the game’s brand is consistent across all marketing channels.

Other responsibilities of a video game brand manager include:

• Conducting market research to understand the target audience and their preferences
• Developing marketing campaigns and strategies that resonate with the target audience
• Managing the game’s social media accounts and creating content for them
• Working with influencers and media outlets to promote the game
• Tracking and analyzing the game’s sales and marketing metrics to adjust strategies as needed

Required Qualifications

To become a video game brand manager, you will typically need a bachelor’s degree in marketing, business administration, or a related field. You should also have experience working in marketing, preferably in the video game industry.

Other qualifications that can make you a more competitive candidate for video game brand manager jobs include:

• Knowledge of the video game industry and its trends
• Experience with social media marketing and community management
• Excellent communication and interpersonal skills
• Strong analytical and problem-solving skills
• Creative thinking and a passion for video games

Salary Expectations

The salary of a video game brand manager can vary depending on factors such as experience, location, and the size of the company you work for. According to Glassdoor, the average salary for a video game brand manager in the United States is around $85,000 per year.

However, salaries can range from 120,000 per year depending on the factors mentioned above.

Future Outlook

The video game industry is growing rapidly, and the demand for video game brand managers is expected to increase in the coming years. According to the Bureau of Labor Statistics, the employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2019 to 2029, which is much faster than the average for all occupations.

FAQs

1. What skills do you need to become a video game brand manager?

To become a video game brand manager, you will need skills such as marketing knowledge, social media marketing, community management, excellent communication, and interpersonal skills, strong analytical and problem-solving skills, and creative thinking.

2. What degree should you have to become a video game brand manager?

A bachelor’s degree in marketing, business administration, or a related field is typically required to become a video game brand manager.

3. What is the average salary for a video game brand manager?

The average salary for a video game brand manager in the United States is around 50,000 to over $120,000 per year depending on factors such as experience, location, and company size.

4. What is the future outlook for video game brand manager jobs?

The employment of advertising, promotions, and marketing managers, which includes video game brand managers, is projected to grow 10 percent from 2019 to 2029, which is much faster than the average for all occupations.

5. What are the primary responsibilities of a video game brand manager?

The primary responsibilities of a video game brand manager include conducting market research, developing marketing campaigns, managing social media accounts, working with influencers and media outlets, and tracking and analyzing sales and marketing metrics.